Do your own PR
PR and marketing isn’t rocket science, but there are a few tricks of the trade you need to know if you plan to do it yourself. Luckily, a little bit of knowledge can go a long way, especially if you are a small business with a limited budget.
Learn to do your own PR – full day
Having worked with many small and start-up businesses over the years, from those selling bison steaks to florists, IT consultants and artists, Smooth PR has developed a PR training course which aims to have you doing your own PR in an effective, confident and targeted fashion. It’s cost effective, flexible and completely bespoke.
The course will cover:
- Focusing on your audience
- Spotting promotional opportunities
- Identifying target media outlets
- Perfecting your pitch
- Writing news releases
- The power of pictures
- Giving interviews
- Introduction to other marketing channels
In addition to practical face-to-face training you’ll get a handbook packed full of practical tips, templates and reminders, and three months phone and email support.
The course takes around six hours to complete and can be done on your premises, in your home or at a location close by, and can be done in one day or split over several, whatever suits you best. Like you, Smooth PR has lots going on, so evening or weekend sessions are possible.
While Smooth PR will not ‘do’ your PR for you, if you don’t have the time or inclination to dedicate yourself to writing copy for press releases, websites, brochures, advertising, direct mail or case studies, it does offer a cost effective copywriting service.
Bite-sized training
These bite-sized training courses are for people whose role incorporates elements of public relations and marketing, but who have never received any formal training. Perfect for charities, small businesses and sole-traders.
Writing News Releases
A news release is the most effective way of getting news to your audience via the media, and whether it’s through your local newspaper or a trade publication, the principles are the same. Issuing news releases is free, but unless they are done well, your time will be wasted if they never appear in print. This short course covers: when to write them, tailoring them to the audience, how to write them, sending them out and following them up.
Organising photocalls and looking after the media at events
Effective planning and organisation can mean the difference between getting a photo and write up of your event in your target media and not. This short course covers: identifying and creating media friendly events, how to let the media know, what to do with them on the day, and following up.
Creating case studies
Client testimonials and case studies have a multitude of uses if you collect and use them effectively. This short course covers: identifying what makes a good case study, permissions for usage, where to use them, and how to write them.
An introduction to social media
Everyone else is doing it, so shouldn’t you? Social media can be an excellent way of engaging with your audience, providing, like all other communications disciplines, you use it effectively. This short course covers: an introduction to the most popular sites, what to say, how to say it and how to monitor it.
Click here to request more information and pricing
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