Media Relations

Whether you are looking to raise your profile locally, nationally or within your industry, Smooth PR can help. Regular and targeted contact with the media can put you ahead of your competitors and firmly into the minds of customers, it creates independent endorsement and can help position you as an expert in your field.

The range of media outlets available to target is wider than ever, as is the variety of content they are looking for. As the need to provide more content has increased, so have the opportunities available to businesses, and at the times when you don't have any 'hard' news to communicate you can still maintain a presence through feature articles, opinion pieces, sponsorship, product features and competitions.

Local and regional (wherever you are in the country)

If your customers are local to you they will be reading the local newspaper, listening to local radio stations, watching local news programmes and browsing local community websites.

National

If your customers are spread across the country they are likely to share some common ground and can be targeted through national magazines, specific radio shows, newspaper columns, and websites that appeal to them.

Trade

If the general public aren't your immediate customers there are almost certainly trade publications or websites read by those that are. Don't forget however that even if the public aren't your customers some will be your neighbours, so don't forget about them completely.