Communications strategy

Knowing what you want to do and knowing how to get there can seem a long way apart, but with a well thought out communications plan you’ll be able to get there quicker than you think. By asking the right questions and considering all available channels and audiences, Smooth PR can provide you with a clear, well defined, and measurable, communication plan that can either be followed by an in-house team or executed on your behalf. Whether you’re undergoing a change, want to launch a new product or service, or just want to set yourself some clear goals for the future, Smooth PR can work with you to define a plan that takes into account your budget, timescales, existing Key Performance Indicators (KPIs) and demonstrates Return on Investment (ROI).

No in-house team? Smooth PR’s flexible approach to consultancy means that whole days at a time can be dedicated to managing your communications, becoming part of your team, and providing strategic guidance to non-specialist staff carrying out communications functions. Training in various PR disciplines can also be provided..

Creative consultation

Existing team all out of ideas? Familiarity of a product or service can lead to a lack of creative thinking, but with a little nudge and some fresh ideas, Smooth PR can have your in-house team back on track in no time. Sometimes even the toughest of problems can be unravelled by simply asking the right questions, and Smooth PR can be the one to ask them. By facilitating brainstorming sessions, sitting in on meetings or spending a day or two with you, Smooth PR can provide you with some new creative ideas.